Imagine you step into a hotel lobby, but before reaching the reception desk, a virtual assistant welcomes you by your name. A few minutes later, in-room AI automatically turns on the light and adjusts the temperature. How do you feel about this setup? Almost every traveler expects it from a hotelier. That is why the use of AI in hotel industry is now a trend. According to the latest data, 50% of hoteliers believe that the implementation of AI technologies will save costs in hotel operations.
What Is AI in Hotel Industry?
Artificial Intelligence has become a strong transformative force across the hospitality industry. For hotels and resorts, AI technology acts as a catalyst for faster and smarter hotel operations. From data-driven marketing to personalized guest communication, AI makes your hotel operations profitable in various ways.
What Is the Use of AI in Hotel Industry?
Most consumers prefer AI-powered hotel and flight recommendations. Especially generative AI is highly appealing to them while planning trips. In a 2024 survey, 60% of leisure travelers claimed they depend on AI for travel inspiration. So, it is worth investing in AI tools for your hotels and other hospitality businesses.
Let us talk about the use of artificial intelligence in hotels.
Automated Data Collection
The most significant use of AI in hotel industry is automated data collection. Gathering information and creating an organized database is the most tedious task, if you have done it manually. However, data collection will help you make data-driven decisions and detect areas for improvement.
For example, if you aim to provide better room service, an AI-powered tool would be the best solution. It will identify high-demand periods by analyzing the order flow. Moreover, the tool can detect the most popular dish ordered by a particular group of guests. Based on the gathered data, you can update your food menu and optimize your inventory management.
Revenue management for hotels also becomes easy because AI-driven tools analyze performance and suggest the best pricing strategies. So, this is the best use of AI in restaurants and hotels. (you can check our blog on how AI is used for data collection and analysis)
Personalized Solutions
Businesses in the hospitality sector try to provide the best customer experience. AI allows hotels to check social media trends and track guest data to offer personalized services. Using AI-driven tools, hotels analyze guests’ past preferences and customize their services. The innovative tools also allow them to provide on-demand entertainment that impresses guests.
Moreover, as the guests’ flight details are accessible, most hotels proactively adjust for early arrivals and delays. They can precisely prepare rooms according to their guests’ needs. Thus, proper use of artificial intelligence in hotel industry ensures personalized experiences.
Multi-language Solutions
Not every guest in your hotel can speak in your native language. If you have no multilingual staff, how will you manage the foreign guests? AI-powered hospitality chatbots can be the perfect solution. These tools accurately translate 100+ languages to continue communications with your potential guests. So, your guests will easily get information in their preferred language.
For example, Hi Jiffy is a conversational booking assistant that provides instant answers and increases the number of bookings.
Voice-Activated Devices in Hotel Rooms
Voice-activated, AI devices have become a part of modern lifestyle. So, why not use them for your hotel? According to the latest data, over 80% of weekend guests in hotels engage with voice assistants.
Today, most travelers anticipate the best service standards no matter whether you have staff or not. In-room voice assistants improve guests’ experience by answering their questions.
Some AI-powered voice assistants work like digital concierge. For instance, many guests look for recommendations for good nearby bars and restaurants. Using the AI devices, they will receive customized responses, and learn about the on-site food and drink options.
Automate the Accounting Tasks
Another use of AI in hospitality industry is automated financial management. The administrative department of your hotel can leverage the technology to simplify activities like tax preparation and accounting. The advanced tools help them with the automated delivery of payment receipts and invoices.
Better Sustainability with the Use of AI in Hospitality
Several hotels have decided to use AI technologies for energy management. Depending on real-time insights, you can optimize the use of energy.
For example, hotel AI-powered systems automatically turn AC and room lighting on or off based on the occupancy. They analyze weather patterns and reservations for more efficient energy management. For instance, they will automatically deactivate the central heating system on summer days.
Moreover, the integration of AI tools and the Internet of Things helps monitor energy usage across different rooms of the hotel.
Hotel Maintenance Becomes Easy with AI
Hotels and resorts rely on AI analysis and automation to optimize maintenance efforts. The latest technology allows you to monitor room occupancy discreetly. It means housekeepers will enter the room only when it is vacant.
What’s more, AI has the potential to identify any issues with your hotel’s infrastructure, including HVAC systems and elevators. So, you can repair these systems at the right time to prevent customers from having a negative experience.
Automate the Surveillance
Hospitality facilities, including hotels, have a physical security team to monitor the premises. However, AI-enabled surveillance systems are also efficient at improving security in your hotels. These advanced systems check camera feeds and obtain data from smart access systems. They are also designed to analyze crowd behaviors. So, your security staff will become aware of unlawful activities in and around the hotels. Moreover, you will save money by investing in automated AI-powered surveillance systems. There is no need to employ a large workforce for security.
Should You Use AI for Your Hotel?
Implementing AI tools for hotels is a strategic step to stay competitive and optimize your operations. AI is merely optional; it has become essential for every hospitality business. It improves your housekeeping efficiency and guest experience. But, remember that AI tools should not replace human touches.
Have you already used AI for your hotel? Leave a comment and share your story.
